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Marseille
- Lasagna pasta and leaflets, pansoti pasta and smiles,
canestrelli cookies and an invitation for everybody
to come and visit Genoa and its inland. This is going
to France and presenting our region over there: a
great success. At the Marseille International Trade
Fair, Liguria is one of the most interesting attractions.
French people love cuisine, they are gourmets, and
have already learnt how to exploit their regional
cuisines to attract tourists to their country: "Bonheur
simple d'une cuisine gorgée de soleil".
This is their motto to promote their "gastronomie
rustique".
Liguria's
cuisine is thus competing with the French regional
cuisine: one of the most interesting and loved sectors
for French restaurateurs and experts.
That's
why our hosts wanted to "analyse" our products
by tasting them and comparing them with their own,
so they joyfully attacked Liguria' s restaurant. Our
restaurant is going to be joyfully attacked every
day until October 1st, this is a kind of challenge,
which has been gladly accepted by both the French
and the Italian parties. The four restaurateurs, working
for "Emozioni e Sapori"- the ancient trattoria
"Bedin", "Galletto al Mattone",
"Ippogrifo" and "Saint Cyr" -
have been strong and brave and have defended Genoa's
fortress from the French attacks.
There
was a small basil's garden at the centre of Liguria's
stand - the Rossi company suggested to built it -
and there were also the other ingredients used to
prepare the Pesto sauce. And then it, our Pesto sauce,
which was appreciated by all. And then Genoa was there.
La Superba was very proud and you could tell from
the pictures hanging there and portraying the most
charming views of the town and its surrounding areas.
Gabriella
Paccini's pottery, the slate works-of-art coming from
the Fontanabuona valley and Fabrorum's filigree, all
of this was there to be admired. There were a very
rare fan and a jewel box, which reminded everybody
of Genoa's ancient tradition of manufacturing gold
and silver objects.
Liguria's
stand was elegant and, at the same time, you could
tell it was there thanks to its reds and greys, which
were chosen by the Art School based in Chiavari. Students
and teachers, Giuliano Locchi, Mauro Bretoni, Domenico
Geria, Barbara Musso, and Alberto Nagliati belonging
to this school worked to built it.
What
about the small columns at the entrance of the stand?
These
are a couple of red totem-poles holding two baskets
full of basil and one mortar with its pestel. People
are attracted by many other features of this region
and not only by its cuisine and tourist resorts, which,
by the way, are widely promoted by many leaflets on
the Ancient Port, Genoa's museums, the Ducale Palace
and the Aquarium .
Marisa
Bacigalupo, tourism councillor for Genoa's Province,
and Riccardo Garassino, managing director of the APT
(Genoa Province's tourist office) say: "We are
taking part in the Marseille Trade Fair to promote
our region on the Southern France's market by offering
comprehensive, attractive and wide services and products".
Marisa
Bacigalupo says also: "Tourism is to be considered
as an economic sector deeply linked to all other economic
sectors. All of them make up the offer, which our
region can make to all customers and tourists and
which often is the decisive element persuading people
to choose one place or the other" .
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